Fine Art of Investment

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When it comes to sinking your money into the art market, caution is critical
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>>> Click on image for Norval Morrisseau's limited edition print titled "Mother and Child" used for this umbrella design /Print size: 26"x20", Edition: 220, Published: 2005/ <<<
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'Fine Art of Investment' by Rosalind Resnick
~ Published by Enterpreneur Magazine in May, 2010
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Which is the better investment--a $100,000 Jasper Johns acquired at a prestigious Manhattan art gallery or a $1,000 painting purchased from an undiscovered artist on a SoHo street corner?

With the recession battering prices of everything from luxury homes to exotic cars, it's tempting to think that great art is out there waiting to be snapped up at bargain prices. And, to some extent, that's true: Annual sales of contemporary art plunged 75 percent at Sotheby's and Christie's evening auctions in 2009, Bloomberg reported, down from $1.97 billion in 2008 and a record $2.4 billion in 2007. (Recent auctions, such as the Sotheby's sale in February that saw a Giacometti sculpture fetch a record-setting $104.3 million, indicate that the art market may be starting to recover.)

Buying art can be tricky because every painting, print or sculpture is unique. "If you're buying art as an investment, you need to investigate the artist and his work before you buy," says Alan Bamberger, a San Francisco art consultant, appraiser and author of The Art of Buying Art. "It's no different from doing due diligence on a stock."

Here's Bamberger's step-by-step guide to becoming a savvy collector:

Find an artist or period you like.

Visit galleries, museums and art fairs, talk to dealers, and surf the web to find an artist whose work "speaks" to you. After all, even if the artist never attains the status of an Andy Warhol or a Picasso, you're still going to have to look at the work every day.

Do your homework.

Study everything you can about the artist's background, career, shows and the prices that the works have sold for in galleries and at auction.

Find a dealer you can trust.
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Galleries typically work on commission (usually a 50/50 split with the artist unless the artist is extremely well known and highly salable), but a dealer whose gallery specializes in a particular artist can help you decide what to buy and how much to pay for it. It's possible to buy directly from an artist, but you need to know what you're doing.

Understand the risk you're taking.
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"You're taking a bigger risk" buying the work of a relatively unknown artist than you would with a blue chip artist, Bamberger says, "but you're paying a fraction of the cost. If the artist's career takes off, your return could be huge."

Beware of buying into a bubble.
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If an artist's work has soared from $5,000 to $50,000 in a short period of time, that might be a sign that the market for that artist is heading for a fall. Likewise, Bamberger says, beware of artists whose work seems to be everywhere.

"You want to start slow and do a lot of reading," he says. "Start with reasonably priced items and work your way up the ladder. Take the piece home, look at it, live with it. It's always good to be cautious until you know what you're doing."
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About author: Rosalind Resnick is founder and CEO of Axxess Business Consulting, a New York consulting firm that advises startups and small businesses, and author of Getting Rich Without Going Broke: How to Use Luck, Logic and Leverage to Build Your Own Successful Business. She can be reached at rosalind@abcbizhelp.com or through her website, abcbizhelp.com.
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Source: Enterpreneur Magazine
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Reference posts:
- Art investments can add colour to a portfolio,
- An Artist Lesson on Saving from Aboriginal Artist Norval Morrisseau &
- Art+Culture's Interview with Blog Master.
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* Illustration: Norval Morriseau Mother & Child Double Layer Umbrella
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